January 20, 2015

Growing Your Business on Mobile

Mobile use is on the rise, and it doesn't show any sign of slowing down. Here's how to develop a mobile strategy for 2015 and beyond.
Grant Glas
grant@app-press.com

As co-founder and CEO of App Press, Grant created his first app in App Press, and has since built 300 more with over 1M+ downloads.

Mobile use is growing year over year

The smartphone is a consumers most personal device, and if your brand isn’t focused on building from this touchpoint, you’re likely missing a huge opportunity. Mobile usage grew by 76% in 2014, proving, yet again, that mobile is a must in 2015.

So, what are you waiting for? Don’t let mobile pass you by.

If you haven’t yet, now is the time to develop a mobile strategy for your business. Users expect to interact with your brand anytime, anywhere. The mobile app experience is a critical interaction that can define your user relationships and drastically improve sales.

Is mobile a worthwhile investment for MY business?

If you’re wondering whether mobile should be the next channel for your business, start by evaluating your company goals. Do you have relevant, useful content to share with your audience on a regular basis? Would it benefit your business to communicate and engage with your users 24/7, via their most personal device?

If you’re interested in improving brand-audience interaction, chances are the answer here is yes. A mobile app allows your audience to carry your brand with them wherever they go, and push notifications allow you to communicate with them at any time. With App Press, you can choose to send a broadcast notification to all of your users or a targeted notification to a specific list, organized by any set of user preferences. Send targeted messages with personalized updates, deals, or discounts to increase app usage.

 Where do I start?

There are three important questions to answer as you begin to evaluate your mobile strategy:

1. What are your short AND long term business goals?

This should be pretty self-explanatory. How do you want the company positioned in 6 months, a year, 5 years? How can a mobile presence build lasting relationships with your audience? New data from GlobalWebIndex shows that 80% of online adults now own a smartphone, and chances are this includes your audience.

2. How will mobile play a role in addressing your audience pain points?

The mobile app realm is a crowded one and you have to be intentional about your purpose. Why should a user download your app? What will their interaction look like? According to a November 2014 study by Yahoo-owned digital analytics firm Flurry, Americans average almost 3 hours per day on their mobile device. That’s a solid chunk of time during which your brand could make an impact.

3. What development tools and management systems are going to help you address these goals?

What resources are you going to use to build your mobile presence, and what is your plan for ongoing maintenance? It’s easy to get caught up in the development of your mobile project, only to be overwhelmed upon realizing the bandwidth required for ongoing management and maintenance. With App Press, you can efficiently manage and update your app with our intuitive dashboard. Oh, we’re also here to help.

We’ll help.

It can be tough to reach users in this crowded space, so you need a solid vision and an experienced partner to land a spot on the home screen. The design-first approach of App Press will allow you to create unique and innovative brand experiences for your users, while also solving their critical pain points and enhancing the customer journey. Our team is here to guide you through launch and also the ongoing maintenance of your mobile app. We understand that you’re the expert in your business, and you need the right partner to expand your brand in the mobile realm.

If you have any questions about building a mobile app for your business, don’t hesitate to contact the experts at App Press today.

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