How to get a 5 Star App Review

Reviews in the App Store are critical. Reviews impact the search algorithm and amount of organic downloads you receive.
Grant Glas
grant@app-press.com

As co-founder and CEO of App Press, Grant created his first app in App Press, and has since built 300 more with over 1M+ downloads.

Last Bottle Wines is a popular app on the App Store. Finding exciting new wines at the absolute best prices is easy with the new Last Bottle Wines app. Every day they offer one incredible wine at a massive discount (usually between 30-70% off retail). The app is rated one of the best places to buy wine online by Food & Wine. Their customers loved the app.

However, they were running into a problem. Their customers were not leaving reviews. Even with the app universally enjoyed they weren't getting that feedback in the review section of the App Store.

Reviews in the App Store are critical. Reviews impact the search algorithm and amount of organic downloads you receive. Positive reviews are the life blood to App Store Optimization.

App Press suggested implementing a React Native module to capture more reviews. The module allows users to rate on App Store directly in the app. The user never leaves the app and can quickly post a review. This new method of collecting reviews within an app experience was released with iOS 10.3 in January of 2017.

Our hypothesis: If we set up the review module to appear in the user interface after the user purchases a bottle of wine, Last Bottle was likely to capture more positive reviews.

We rolled out the update December 3, 2017.

Historically from January 2017 - November 2017 Last Bottle had 26 reviews in the App Store with an average 4-star rating.

From December 3 - December 21 Last Bottle had 955 reviews in the App Store with an average 5-star rating.

The result of the update:
3,573% increase in 5-star reviews
929 new 5-star ratings & reviews

“App Press has been amazing to work with, the results of their feature idea around reviews for the app blew away our expectations”

       - Mike M. Last Bottle Wines

Download Last Bottle from the App Store

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