June 15, 2015

New Push Notification Feature

How you can use App Press' push notifications to keep your users happy and engaged.
Lauren Schommer
lauren@app-press.com

Lauren helps App Press customers make beautiful, engaging mobile apps every day.

One big challenge you are faced with after launching an app project to the App Store or Google Play is keeping your users engaged. With App Press we strive to solve this problem by providing you with simple and powerful push messaging capabilities.

With App Press’ push messaging capabilities you can utilize four types of push messaging to connect with your users.

Targeted push 

With App Press you can target any one of your users based on a set of criteria you define. Prompting your users to login and provide a little information about themselves goes a long way when effectively communicating with them. Capturing this data allows you to define who gets push notifications based on what you deem important. For a retail app this could mean targeting 18-30 year old males living within a certain zip code to alert this demographic of an in-store sale.

Geo-fencing push

Geofencing is when a virtual perimeter is placed around a physical space. These App Press notifications are then triggered when your app’s user is within that perimeter. Retailers can use geofencing notifications to enhance in store events or to drive location-specific content. These can be anything from sending consumers a mobile-only coupon when they are close to a brick-and-mortar store, or serving content related to a particular item when in proximity of a display in-store. For event and festival related apps this type of push can bring awareness to schedule, speakers or directions. Geo-fencing works for larger physical spaces like big stores, neighborhoods and stadiums. For hyper-location messaging you can use Beacon syncing push.

Beacon syncing push

Beacons are small wireless sensors that you can attach to any location or object. They broadcast tiny radio signals which your smartphone can receive and interpret, unlocking micro-location push messages adding a whole new level of spacial contextual awareness. With Beacon syncing push, apps created with App Press are able to understand their proximity to nearby locations and objects, recognizing their type of beacon, ownership, approximate location, temperature and motion. 

This type of push messaging functionality requires our customers to purchase beacons. One of the vendors we recommend is Estimote.

Timed push

Last Bottle's push notifications

This is one of the simplest ways to use broadcast push to communicate quickly and effectively with all of your users. With timed push you can schedule multiple push messages to go out over the course of a day, week or month. An excellent example of an app utilizing this capability is The Last Bottle.

The Last Bottle was created in 30 days using App Press. The Last Bottle offers one daily bottle of wine at a big discount. The Last Bottle team schedules all of their messages using App Press' new push notification feature so customers never miss a great wine deal again. By scheduling their push messages to go out at a certain time everyday it gives their customers a great way to purchase wine on the go. The Last Bottle team can spend 10 minutes in App Press scheduling the entire week’s worth of push messages highlighting deals and content.

Want to learn more?

If you are interested in learning more about App Press and our new push messaging capabilities, please reach out to our team today. We are happy to schedule a demo or training session this week.

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