Marketing your app is similar to any other marketing activity you undertake. Your app marketing strategy will require effort and vigilance to stay connected to your audience.
Here are a few tips for improving the success rate of your application:
The best way to improve your app's ranking in app store searches is by optimizing your app's title, description, screenshots, and more. App Store Optimization is a complex, evolving industry, and we wrote a starter guide here, on the App Press blog:
This post will walk you through the basics of app store optimization, and provides tips on how to make your app easier to find in app stores.